D&M
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美活家，GE美國通用廚房的生活哲學
American lifestyle- GE’s philosophy on kitchen
美國通用家電為美國知名家電品牌，至今已擁有超過126年歷史的品牌傳承。擁有精裝工程項目配套全美第一、嵌入式廚電市場占有率全美第一、家電客戶滿意度以及空間裝潢業指定使用率全美第一等。并擁有超過600位資深研發工程師，超過5000個專利、90項標準高于UL標準。
倡導“以美好，致生活”為現代生活理念的通用家電，在被并購重新進入中國市場之際，急需要一個全新而獨具價值符號的商業零售空間印證其強大的科技實力與理念魅力。
店與面認為：廚房素有“家庭后花園”的美譽，也是最能體現文化特色與親情倫理的重要組成部分。中式廚房往往是“家庭主婦的戰場”，僅僅承擔家庭日常飲食的功能，缺少家人之間的情感溝通。 而美國廚房是家庭中最重要的場所，美國的家庭價值觀也是”以廚房為中心的感情交融地“，為家人與親友提供了交流互動的場所，是新的情感樞紐和溫度計，創造美好生活記憶、感受生活的樂趣和美妙。
美活家，是店與面為GE美國通用廚房量身定制的生活美學印記概念。店與面以高端品質、自由開放、互動體驗為空間策略關鍵詞，為通用家電打造一個煥發活力的百年品牌應有的商業形象。
America General Electric,a brand has over 126 years history, is well known for its domestic appliances. GE’s equipment ranks among the top with its integrated kitchen taking up the largest market share in this country .Satisfy all the customers by its exquisite programs, so GE is the preferred brand in Space Furnishing industry. At the moment, GE has featured more than 600 sophisticated engineers, and at least 5000 proprietary technologies along with 90 criteria are greater than UL standard.
GE advocates “better things for life”. As it was being acquired by Hair and retargeting Chinese market, GE is starve for a brand-new commercial retail space where possessed distinct brand value to reveal its cutting-edge technology and concept.
Kitchen is hailed as Family Backyard. D&M upholds that it’s one of the important part of being embody cultural characteristics and individual emotions. What we should not ignore is that a typical Chinese kitchen cannot take the role of affection bond. In other words, it’s just the housewife’s field combined diet function. By contrast, kitchen in America is the most crucial one that provides a interactive space for family members and create ideal life full of fun, under the Americans’ value of “family ties is around kitchen”.
American lifestyle is a customized concept for GE. D&M applied strategy-based key words like upscale,open,interactive,forging a dynamic business image for this time-honored brand.
簡約白+品質藍+質感金，打造一個全新的美式生活廚房終端.
A fantastic American kitchen terminal is created through succinct white, delicate blue and noble gold
以中性偏黃色燈光渲染出充滿生活氣息的廚房場景，每一個角落都是交流分享的自由氛圍。
Every corner is filled with dynamic atmosphere in this vitality scene on account for the neutral but partial to warm light
自由、開放的空格局，分享、交流的良好氛圍。
一個美國精英文化的真實廚房寫照。
An open tempo-spacial pattern featuring dynamic atmosphere
A kitchen landscape about realism under America’s elite culture
