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蘇泊爾AWE │ 360°感官聚場(chǎng)，邂逅N種美好想象

SUPOR AWE │ 360 ° sensory gathering field, encounter N kinds of beautiful imagination

“在AWE這樣一個(gè)聚合型場(chǎng)域里，單純的產(chǎn)品集中展示只是乏味的重復(fù)，容易在無(wú)趣、無(wú)感的同質(zhì)化境地中失色。但相較于裝飾藝術(shù)的簡(jiǎn)單融入，如何通過(guò)豐富、有趣、充滿層次的多維體驗(yàn)，延續(xù)和傳達(dá)品牌的未來(lái)新勢(shì)能，成為核心命題。”

"In AWE such a convergent field, the simple product concentration display is just a boring repetition, easy to fade in the boring, no sense of homogenization. However, compared with the simple integration of decorative art, how to continue and convey the future potential energy of the brand through a rich, interesting and multidimensional experience full of layers has become the core proposition."

“精致與實(shí)用”的品質(zhì)家居生活是蘇泊爾品牌的初心，在2024AWE展會(huì)「智能科技，創(chuàng)想生活」趨勢(shì)中，D&M嘗試在開放的氛圍下，將生活的靈感和能量在此相互碰撞、交織、聚合，使品牌與場(chǎng)地得以銜接，構(gòu)建一個(gè)多維融合、愉悅品質(zhì)格調(diào)的時(shí)空動(dòng)態(tài)體驗(yàn)，并希望借此空間，引入視覺(jué)場(chǎng)、情境場(chǎng)、交互場(chǎng)、流量場(chǎng)四大策略錨點(diǎn)，巧妙呈現(xiàn)「靈感交織時(shí)空聚場(chǎng)」這一設(shè)計(jì)主題。

"Exquisite and practical" quality home life is the original intention of Supor brand. In the trend of "Intelligent technology, Creative Life" at 2024AWE exhibition, D&M tries to collide, interweave and converge the inspiration and energy of life here in an open atmosphere, so as to connect the brand and the venue, and build a multidimensional integration, pleasant quality and style of time and space dynamic experience. In this space, we hope to introduce four strategic anchors of visual field, situational field, interactive field and flow field, and cleverly present the design theme of "inspiration interweaving time and space gathering field".

展覽空間是一個(gè)375㎡的方形地塊，其中需要承載家電、母嬰、家居、直播等多個(gè)品類和功能，品質(zhì)、靈感、智能也交織成為空間的標(biāo)簽。因此，多元視角下交織、碰撞、融合的時(shí)空聚場(chǎng)成為藝術(shù)創(chuàng)作的理念。根據(jù)“時(shí)空聚場(chǎng)”這個(gè)主題架構(gòu)了整個(gè)場(chǎng)地的情節(jié)。糅合品牌的“圓”成為視覺(jué)主宰元素，將空間巧妙劃分成多個(gè)時(shí)空?qǐng)鲇颉?/span>

The exhibition space is a square plot of 375 square meters, which needs to carry a number of categories and functions such as household appliances, maternal and child, home, live broadcasting, and so on. Quality, inspiration, and intelligence are also intertwined to become the label of the space. Therefore, the time and space gathering field of interweaving, collision and fusion from multiple perspectives has become the concept of artistic creation.

According to the theme of "time and space gathering field", the plot of the whole site is structured. The "circle" combining the brand has become a visual dominant element, cleverly dividing the space into multiple space-time fields.

空間布局生成

“圓”的藝術(shù)形態(tài)用在了頂部、地面、展臺(tái)以及藝術(shù)裝置，它們?cè)诮y(tǒng)一的設(shè)計(jì)理念之下，從平面到立體構(gòu)成，放大呈現(xiàn)出時(shí)空聚場(chǎng)的視覺(jué)張力與美感。

The artistic form of "circle" is used in the top, ground, booth and art installation. Under the unified design concept, they form from plane to three-dimensional, magnifying the visual tension and beauty of time and space gathering field.

空間形體推導(dǎo)

此外，在天花的敘事里，柔和的色調(diào)與流動(dòng)的肌理恰似生活的律動(dòng)。色彩激發(fā)靈感，一抹蘇泊爾“橙”成為最亮眼的存在。輕透質(zhì)感布跟隨形體陣列，不僅中和了傳統(tǒng)架構(gòu)的冷硬，更在視覺(jué)的疊加中貼合「靈感品質(zhì)生活」的品牌基因。

In addition, in the narrative of smallpox, the soft colors and flowing textures are just like the rhythm of life. Color inspires, and a touch of Supor "orange" becomes the brightest presence. The light texture cloth follows the shape array, which not only neutralizes the cold of the traditional architecture, but also fits the brand gene of "inspiration quality life" in the visual superposition.

橙色渲染下的夢(mèng)幻聚場(chǎng)，為空間注入了自由、愜意、開放的DNA，以此來(lái)激發(fā)人們對(duì)于生活的想象和熱情。光柔和而綿延，隨著視角變幻，每時(shí)每刻折射出不一樣的精彩。

The dream gathering field under the orange rendering infuses the space with free, comfortable and open DNA, in order to stimulate people's imagination and enthusiasm for life. The light is soft and continuous, with the changing Angle of view, every moment reflects a different wonderful.

產(chǎn)品即生活，每個(gè)品類下包裹著獨(dú)特的靈感氛圍，帶來(lái)兼具漫游樂(lè)趣和沉浸體驗(yàn)的時(shí)空之旅，激發(fā)觀眾最本真的好奇心和探索欲。

立于主出入口區(qū)域，「時(shí)空之門」藝術(shù)裝置悄然扭曲了現(xiàn)實(shí)與幻想的邊界。原石裂縫投射出時(shí)空的引力，銀色的表面象征著靈感與力量，優(yōu)雅的弧線與漸變的光環(huán)交織出一個(gè)向往之地，預(yù)先為參展者展開全新的美好序章。

Product is life, each category is wrapped in a unique atmosphere of inspiration, bringing both wandering fun and immersive experience of time and space journey, stimulate the audience's most genuine curiosity and desire to explore.

Standing in the main entrance area, the "Space-time Gate" art installation quietly distorts the boundary between reality and fantasy. The cracks in the raw stone project the gravity of time and space, the silver surface symbolizes inspiration and power, and the elegant arc and gradual halo weave a yearning place, opening a new beautiful preface for the exhibitors in advance.

在飯煲區(qū)域里，將家電之常態(tài)轉(zhuǎn)化為科技之非凡。中島設(shè)計(jì)流暢開放，模糊了體驗(yàn)的邊界，高低錯(cuò)落而整潔的界面與動(dòng)線，創(chuàng)造從實(shí)體產(chǎn)品到虛擬數(shù)字體驗(yàn)的無(wú)縫連接。

In the rice cooker area, the normality of home appliances is transformed into the extraordinary of technology. The design of Nakajima is smooth and open, blurring the boundaries of experience, and creating a seamless connection from physical products to virtual digital experiences.

如同都市邊緣的野營(yíng)地，悠閑休憩，以一杯咖啡充當(dāng)催化劑，成為連接城市心靈與大自然的紐帶。溫潤(rùn)木色詮釋著本真格調(diào)，回歸戶外，自由隨心，這才是現(xiàn)代人最為渴望的生活方式。

Like a campsite on the edge of the city, a leisurely rest, with a cup of coffee as a catalyst, becomes a link between the heart of the city and nature. Warm wood color interprets the true style, return to the outdoors, freedom, this is the most desired lifestyle of modern people.

墻面延續(xù)整體色調(diào)，以咖啡工坊的制造手法呈現(xiàn)一杯好咖啡的誕生與全球咖啡圖鑒，金屬咖質(zhì)感透出強(qiáng)烈的工業(yè)品質(zhì)，豐富了立面的趣味落點(diǎn)。

The wall continues the overall tone, presenting the birth of a good cup of coffee and the global coffee map with the manufacturing method of the coffee workshop. The metal coffee texture reveals a strong industrial quality, enriching the interesting point of the facade.

母嬰?yún)^(qū)域仿若春日活力之地，小草新綠與肌膚嫩粉交織出愛(ài)的庇護(hù)所。科學(xué)喂養(yǎng)的每個(gè)答案，如同細(xì)語(yǔ)溫存述說(shuō)“用專業(yè)和愛(ài)呵護(hù)生命”的芮好品牌故事，靈動(dòng)溫潤(rùn)、安心舒適。

汲取北歐的輕雅與純粹，每一個(gè)角落都散發(fā)著細(xì)膩的關(guān)懷，每一件產(chǎn)品都如同家庭成員般，為生活添上品質(zhì)的象征。這里不單是家電的陳列，更像是一個(gè)集結(jié)靈感與能量的理想生活空間，引發(fā)未來(lái)美好遐想。

Absorb the light elegance and purity of northern Europe, every corner exudes delicate care, and every product is like a family member, adding a symbol of quality to life. This is not only a display of home appliances, but also an ideal living space for gathering inspiration and energy, triggering a beautiful imagination of the future.

打破想象與現(xiàn)實(shí)邊界，用數(shù)字虛擬革新生活體驗(yàn)。

多維沉浸式虛擬數(shù)字體驗(yàn)：科技的理性在這里化作可感知的藝術(shù)秀場(chǎng)，弧形墻360°環(huán)繞著遠(yuǎn)紅外技術(shù)的演示，腳下橙色光環(huán)如時(shí)空漣漪般擴(kuò)散，仿佛時(shí)空的回響。數(shù)屏之上，一粒米的演繹與技術(shù)的革新相匯，渲染著創(chuàng)新承載下的品質(zhì)與安全。

Break the boundary between imagination and reality, and innovate life experience with digital virtuality.

Multi-dimensional immersive virtual digital experience:The rationality of science and technology is turned into a perceptible art show here, the curved wall is 360° around the demonstration of far-infrared technology, and the orange halo at the foot spreads like ripples in time and space, as if the echo of time and space. On several screens, the interpretation of a grain of rice is combined with technological innovation, rendering the quality and safety under the load of innovation.

光影在籠罩中舞動(dòng)，遠(yuǎn)紅外技術(shù)震撼演繹，體驗(yàn)觸發(fā)高潮，一場(chǎng)來(lái)自蘇泊爾獨(dú)創(chuàng)的視聽盛宴。

Light and shadow dance in the shadow, far infrared technology shock interpretation, experience triggered climax, an original audiovisual feast from Supor.

AI智能人機(jī)互動(dòng)：

一位AI喂養(yǎng)咨詢師成為新生代父母的貼心向?qū)В瑤?lái)溫馨而專業(yè)的科學(xué)指導(dǎo)。透過(guò)屏幕，提供智能母嬰解決方案，讓媽媽們的智慧生活更加觸手可得。

AI intelligent human-machine interaction:

An AI feeding consultant becomes a caring guide for the new generation of parents, bringing warm and professional scientific guidance. Through the screen, we provide intelligent maternal and child solutions, making the smart life of mothers more accessible.

與每一位參展者建立充滿趣味、觸發(fā)傳播的互動(dòng)關(guān)系。

Build an interactive relationship with each participant that is full of fun and triggers communication.

Step1：電飯煲區(qū)域創(chuàng)造了味蕾的極致享受。智能烹飪釋放了美食的無(wú)限可能，花式米飯?jiān)嚦猿蔀閺N房盛宴，AI美肌智能測(cè)膚將個(gè)性化飲食帶入新紀(jì)元，每一次體驗(yàn)都賦予生活烹飪美的感知。

Step1: The rice cooker area creates the ultimate enjoyment for the taste buds. Intelligent cooking has released the infinite possibilities of food, fancy rice tasting has become a kitchen feast, AI beauty intelligent skin testing has brought personalized diet into a new era, and every experience gives the perception of the beauty of life cooking.

Step2：咖啡品鑒、咖啡感官互動(dòng)、體驗(yàn)制作的組合方式，為參展者帶來(lái)一杯專業(yè)咖啡的醇香場(chǎng)域，隨時(shí)隨地開啟都市慢生活。

Step2: The combination of coffee tasting, coffee sensory interaction and experience production will bring the mellow field of a cup of professional coffee to the participants and open the urban slow life anytime and anywhere.

Step3：母嬰?yún)^(qū)的AI智能問(wèn)答則成為知識(shí)與愛(ài)的匯聚點(diǎn)，以溫柔的對(duì)話和精準(zhǔn)的知識(shí)為父母提供專業(yè)與溫馨的呵護(hù)指南。

Step3: The AI intelligent question and answer in the maternal and infant area will become the convergence point of knowledge and love, and provide professional and warm care guidelines for parents with gentle dialogue and accurate knowledge.

另外，直播空間融入空間使得品牌能夠穿越實(shí)體的邊界，讓蘇泊爾的創(chuàng)新和熱情，在數(shù)字浪潮中波動(dòng)，觸碰到每一個(gè)角落的觀眾。

In addition, the integration of live space enables the brand to cross the physical boundary, so that Supor's innovation and enthusiasm fluctuate in the digital wave, touching every corner of the audience.

每一處互動(dòng)，不只觸發(fā)交流，更是集結(jié)情緒共振的瞬間，于強(qiáng)體驗(yàn)中牢牢抓住消費(fèi)者心智。

Each interaction not only triggers communication, but also gathers the moment of emotional resonance and firmly grasps the mind of consumers in the strong experience.

結(jié)語(yǔ)

蘇泊爾恰如生活的締造者，超越單一的產(chǎn)品展示，構(gòu)建了全新的聚場(chǎng)體驗(yàn)。而承載著所有美好生活方式與靈感交織的時(shí)空，多元、沉浸、變幻，為每一段追求個(gè)性品質(zhì)的旅程注入了非凡的感受。

peroration

Supor, just like the founder of life, transcends a single product display and builds a new gathering experience. The time and space that carries all the beautiful lifestyle and inspiration interwoven, diversified, immersed and changeable, infuses extraordinary feelings for each journey of pursuing personality quality.