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NEWS｜D&M榮獲2023IAI全球設計獎兩項大獎
NEWS｜D&M wins two awards at IAI Global Design Awards 2023
IAI設計獎（IAI Design Award），簡稱“IAI”，是亞太地區乃至全球最具影響力和美譽度的設計大獎之一。作為亞洲最具創新力的設計獎項，IAI評審團會對出色的設計作品進行評估并頒發獎項，IAI設計獎被公認為具有高認可度和含金量的全球設計獎，被譽為設計界的“奧斯卡”。
IAI Design Award, abbreviated as "IAI", is one of the most influential and prestigious design awards in the Asia-Pacific region and even the world. As the most innovative design award in Asia, the IAI jury evaluates and awards outstanding design works, and the IAI Design Award is recognized as a highly recognized and valuable global design award, known as the "Oscar" in the design industry.
設計節自2006年至今已經成功舉辦十五屆，獲獎者遍布全球40多個國家和地區，專業門類齊全，參賽類別多達上百項，已經成為一個面向全球的綜合性設計競賽平臺，競賽內容涵蓋建筑、工業產品、時尚、品牌包裝等上百個參賽類別。
Since 2006, the design festival has been successfully held for 15 sessions, the winners from more than 40 countries and regions around the world, with a complete range of professional categories as many as hundreds of categories, has become a comprehensive design competition platform for the world, the competition content covering hundreds of categories such as architecture, industrial products, fashion, brand packaging and so on .
6月22—25日，2023 IAI國際設計節暨第14/15屆IAI全球設計獎頒獎盛典于在廈門舉行。D&M憑借獨具創新的設計從國內外眾多優秀參賽作品中脫穎而出，共斬獲2項殊榮，其中設計項目「深圳愛爾西柚眼科門診部」榮獲IAI室內醫療空間大獎，「蘇寧3C潮玩體驗店」榮獲IAI室內商業空間大獎。
From June 22 to 25, the 2023 IAI International Design Festival and the 14th/15th IAI Global Design Awards Awards Ceremony were held in Xiamen.With its innovative design, D&M stood out from many excellent entries at home and abroad, and won a total of 2 awards, including the IAI Excellence Award-Medical Space for its design project "Shenzhen Aier See You Ophthalmic Outpatient Department" and the IAI Excellence Award-Commercial Space for its "Suning 3C Tide Play Experience Store".
獲獎項目
Awards 01
IAI室內醫療空間大獎
IAI Excellence Award-Medical Space
深圳愛爾西柚眼科門診部
Shenzhen Aier See You Ophthalmic Outpatient Department
設計項目核心是顛覆以往傳統守舊的醫療設計，從品牌理念與視覺設計到品牌體驗空間的創建，打造國內眼科醫療領域的高階服務體驗。通過“美”“知”“信”浸潤式三大體驗版塊，在1200平方米的空間進行多層級的品牌價值構建和全維體驗，成為一個講述“發現更好的自己”的完美蛻變故事，打造一個時下年輕人為之神往的“青春造夢場”。
The core of the design project is to overturn the traditional and conservative medical design, from the brand concept and visual design to the creation of brand experience space, to create a high-level service experience in the domestic eye medical field.Through the three immersive experience sections of "Beauty", "Knowledge" and "Faith", the multi-level brand value construction and all-dimensional experience in the 1200 square meter space is a new scene that tells a perfect transformation story of "Finding a better yourself", and create a "Youth dream field" that young people are fascinated by nowadays.
獲獎項目
Awards 02
IAI室內商業空間大獎
IAI Excellence Award-Commercial Space
蘇寧3C潮玩體驗店
Suning 3C Tide Play Experience Store
我們試圖設計一個「充滿覺醒與反叛意識」的場景化零售體驗店。以賽博朋克構建蘇寧與目標用戶對“潮”態度的定義的共同情感溝通點，表明了蘇寧對潮品的嚴選態度，也喚醒了消費者內心，獨立、清醒、明亮，不被潮流裹挾，選擇最適合自己的美好潮品。
We tried to design a scenario-based retail experience store that is "Full of Awakening and Rebellion".The common emotional communication point of building the definition of "Tide" attitude between Suning and target users with cyberpunk shows Suning's strict attitude towards trendy products, and also awakens consumers' hearts, independent, sober and bright, not caught up in trends, and choose the most suitable trendy products.
頒獎現場
Awards Ceremony
更多賽事資訊請瀏覽IAI官方網站
http://www.iai-apdf.com/
D&M店與面，秉承“讓零售創新更有趣有效”的設計理念，聚焦新零售領域的品牌升級以及空間創意體驗設計。我們致力于在零售創意領域為不同行業的前瞻性客戶，打造最頂級的零售空間創意體驗和品牌營銷推廣的視覺設計。
D&M adhering to the design concept of "making retail innovation more fun and effective" ,focus on brand upgrading and space creative experience design in the new retail field.We are committed to creating top-notch retail space creative experience and brand marketing visual design for forward-looking clients in different industries,create top-notch visual design for retail space creative experience and brand marketing promotion.
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